Step 01
Fashion Retail · Pan India · RCS
A nationwide rich-messaging campaign with measurable reads and clicks.
A garment-brand campaign used RCS to combine national reach with trackable delivery, reading and click engagement.
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Campaign challenge
Execute a large India-focused retail campaign while measuring engagement beyond message delivery.
Campaign approach
Four decisions shaped the execution.
Step 02
Coordinate high-volume Pan-India execution
Step 03
Track sent, delivered, read and click activity
Step 04
Use the engagement funnel to inform future campaigns
Results
8.79MSent
3.77MDelivered
1.61MRead
13,730Clicks
Reading and click data provide a more useful view of campaign engagement than reach alone.Explore Retail & E-commerce solutions →
Plan a measurable communication campaign.
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